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Juic’d
Branding, Packaging, Motion Graphics
- About
Juic’d is a health‑focused juice bar built on a theme of freshness, energy, and playful minimal design. This was the first brand I created entirely from scratch. Using a variety of forms, I developed a consistent branding system that included motion graphics, packaging, and overall visual identity.
The idea was to keep the design very minimal while highlighting each flavour through a clear colour system. The colours are bright and vibrant to reflect the fun, healthy personality of the brand and its natural juice blends.
I also designed additional visual assets that support the brand’s identity, such as tote bags, loyalty cards, pins, and stickers—both for sale and as small giveaways with each purchase. The purpose of this project was to conceptualize and design a complete brand kit, giving me a strong understanding of what a basic brand system should include.
Assets.
Nature’s Best Bottled Fresh